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News releases

July 23, 2015

Big data and the rise of African consumerism

The rise of ‘big data’ as a marketing and business development tool remains controversial in the West – so what will happen in such virgin territory as Africa? How will African governments and citizens respond to their data being mined? How will the growing hunger for material goods affect the continent’s rich cultural identity? Read my thoughts on big data and the rise of African consumerism in the July edition of African Technopolitan